HOSPITALITY BRANDBOOK
    Chiva-Som Hua Hin

    Chiva-Som Hua Hin

    · Thailand

    Wellness Retreats

    Photo: Official website · chivasom.com

    A beachfront Thai health resort that helped establish the modern programme-led wellness retreat, combining nutrition, fitness, physiotherapy and spa treatments within a highly personalised stay.

    The Story

    Origin

    Founded by Boonchu Rojanastien, Chiva-Som opened in Hua Hin in 1995 as a dedicated destination for health-focused stays.

    Philosophy

    Individual goals guide the combination of fitness, nutrition, physiotherapy, holistic practices and spa treatments.

    Why Important

    An early and influential benchmark for Asian destination wellness and personalised health-resort hospitality.

    Differentiation

    Its breadth of specialist services allows fitness, rehabilitation and relaxation to sit within the same residential model.

    Food Philosophy

    Wellness cuisine adapts Thai and international dishes to support programme goals without making dining incidental to the stay.

    Guest Experience

    A consultation shapes each guest's retreat, followed by a daily schedule of activities, treatments and guided movement.

    Design Philosophy

    Garden pavilions, water features and beachfront spaces create a sheltered environment within an established coastal town.

    Design & Architecture

    Materials

    Timber and natural-textured finishes.

    Architecture

    Low-rise accommodation and wellness buildings arranged within tropical gardens beside the beach.

    Design Language

    Contemporary Thai resort design with a residential scale.

    Interior Design

    Warm neutral interiors emphasise calm and privacy.

    Gallery · 14 photos

    Watch · Reviews & Tours

    Chiva-Som Hua Hin | Top wellness destination in Thailand

    Review · Chiva-Som International Health Resorts · 7y ago

    Chiva-Som Hua Hin 2026

    Review · Chiva-Som International Health Resorts · 6mo ago

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