HOSPITALITY BRANDBOOK
    HBB Recommended, Hospitality BrandBook

    The Editorial Board's Selection

    HBB
    Recommended

    It cannot be bought. It cannot be requested. It can only be earned, one guest experience at a time.

    The idea

    Ratings tell you what is good. HBB Recommended tells you where we would send the people we love.

    Every brand that holds it has been visited anonymously by our editors, paid for in full, and confirmed by the Editorial Board.

    The rules

    Seven rules. No exceptions.

    1. I

      It cannot be requested

      There is no application form, no fee and no partnership that leads to the emblem. A brand is noticed. It never asks.

    2. II

      It is experienced in person

      Every holder has been visited by HBB editors as paying guests, anonymously and unannounced.

    3. III

      It takes more than one visit

      A single perfect evening is luck. The emblem needs at least two separate visits that reach the same level.

    4. IV

      Every detail counts

      The welcome, the product, the room, the music, the farewell. The emblem rewards the whole experience, not one signature moment.

    5. V

      The board decides together

      No one person can award it. The decision is made by majority vote of the HBB Editorial Board.

    6. VI

      It is renewed every year

      The emblem is reviewed each season. It can be withdrawn quietly when standards slip, and it often is.

    7. VII

      Few will ever hold it

      We keep it rare on purpose. If everyone wore it, it would mean nothing.

    What it brings

    A mark the world's most demanding guests look for.

    • ·The HBB Recommended emblem on the profile and every card in the Library
    • ·A place in the homepage selection of The World's Best
    • ·An editorial feature written by the HBB team
    • ·The engraved HBB plaque for the venue
    • ·An invitation to the yearly HBB Recommended gathering
    HBB Recommended, Hospitality BrandBook

    The holders

    The first emblems are being awarded

    Our team is travelling. The first HBB Recommended brands will be announced here, one by one.

    "We do not give it often. That is the point."

    The HBB Editorial Board