HOSPITALITY BRANDBOOK
    Death & Co, New York

    Death & Co

    New York · United States

    Cocktail Bars in New York

    Photo: Official website · deathandcompany.com

    An East Village original that turned rigorous cocktail development and a dark, enveloping room into a widely influential American bar brand.

    The Story

    Origin

    Death & Co opened in the East Village on New Year's Eve 2006. Its New York flagship became the foundation for additional locations and influential cocktail books.

    Philosophy

    Technical discipline and collaborative recipe development support drinks that balance complexity with immediate pleasure.

    Why Important

    Its recipes, alumni and publications have helped shape the working language of modern American cocktail bars.

    Differentiation

    The brand combines a recognizable atmosphere with a documented approach to cocktail technique and development.

    Food Philosophy

    Food accompanies the drinks rather than displacing the cocktail program as the central attraction.

    Guest Experience

    Guests encounter an extensive cocktail vocabulary delivered through attentive table and bar service.

    Design Philosophy

    An enclosed, low-lit setting creates a clear separation from the street outside.

    Design & Architecture

    Lighting

    Very low ambient lighting with concentrated pools of light.

    Furniture

    Booths, small tables and bar stools.

    Materials

    Wood, stone and upholstery.

    Architecture

    A compact East Village storefront.

    Design Language

    Dark, intimate and richly textured.

    Interior Design

    Dark wood, booth seating and a prominent bar create an enclosed, evening-focused environment.

    Graphic Identity

    A distinctive wordmark and editorially developed menus support the brand's publishing identity.

    Gallery · 14 photos

    Watch · Reviews & Tours

    Death & Co

    Review · Nancy Melear · 8y ago

    Spotlight on Death & Co | Where to Drink Right Now in NYC #nyc #newyorkcity #bars

    Review · VinePair · 2y ago

    Cocktails so good, you may just die of happiness: Death & Co

    Review · NYSee · 5y ago

    Does DEATH & CO Have The BEST Cocktails In DC?

    Review · Virginia Is For Grubbers · 1y ago

    These guys know how to make a cocktail! Death & Co

    Review · The Educated Barfly · 4y ago

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