HOSPITALITY BRANDBOOK
    La Réserve à la Plage, Saint-Tropez

    La Réserve à la Plage

    Saint-Tropez · France

    Luxury Beach Clubs in Saint-Tropez · Mediterranean

    Photo: Official website · lareserve-plage.com

    La Réserve à la Plage translates the hospitality standards of La Réserve Ramatuelle into a beach restaurant and sunbed destination on Pampelonne. Philippe Starck's design gives the venue a playful, collected character rather than the formality of a conventional luxury hotel.

    The Story

    Origin

    Opened in 2019 as the Pampelonne beach address of La Réserve Ramatuelle, with design by Philippe Starck.

    Philosophy

    Combine luxury-hotel service with the relaxed social traditions of the Riviera beach.

    Why Important

    A notable example of the contemporary reinvention of Pampelonne's beach establishments.

    Differentiation

    A recognizable designer-led environment is paired with an established luxury hospitality operation.

    Food Philosophy

    Mediterranean cooking and grilled seafood suit a restaurant centered on daytime beach dining.

    Guest Experience

    Guests can combine sunbeds and swimming with a leisurely restaurant lunch without staying at the parent hotel.

    Design Philosophy

    Use eclectic objects and natural textures to suggest a personal, bohemian seaside retreat.

    Design & Architecture

    Lighting

    Filtered coastal daylight and warm decorative lighting.

    Furniture

    An eclectic mix of relaxed dining furniture and beach loungers.

    Materials

    Timber, wicker, woven fibers and textiles.

    Architecture

    Low-rise beachfront spaces with shaded dining and direct access to the sand.

    Design Language

    Eclectic Riviera bohemianism.

    Interior Design

    A deliberately collected mix of decorative objects, woven details and warm natural tones.

    Gallery · 1 photos

    Menus

    LA CARTE DU RESTAURANT

    PDF

    Official menu

    Related Concepts

    All hotels, restaurants and bars in Saint-Tropez