HOSPITALITY BRANDBOOK
    Monocle, Zurich

    Monocle

    Zurich · Switzerland

    Magazines in Zurich

    Collector's monograph

    Photo: Official website · monocle.com

    An international magazine and media brand connecting urban life, design, business and travel. Its hospitality coverage places hotels, cafés and shops within a broader argument about what makes cities worth visiting and living in.

    The Story

    Origin

    Launched in London in 2007 by Tyler Brûlé, Monocle subsequently established its headquarters in Zurich while retaining an international editorial network.

    Philosophy

    Treats good design, independent enterprise and everyday civic life as interconnected subjects.

    Why Important

    A useful reference for understanding hospitality as part of a city's social and commercial fabric, rather than simply as a standalone interior.

    Differentiation

    Combines hospitality recommendations with reporting on business, diplomacy, infrastructure and urbanism.

    Food Philosophy

    Food coverage frequently considers the people, service rituals and neighbourhood roles behind cafés, restaurants and specialist retailers.

    Guest Experience

    Readers encounter the brand through print, digital journalism, audio, books and physical retail and café spaces.

    Design Philosophy

    Favours useful, enduring design and places that work well in daily life.

    Design & Architecture

    Design Language

    Dense but orderly editorial design with a consistent international outlook.

    Graphic Identity

    Structured grids, compact typography, illustration and documentary photography create a recognisable print-led identity.

    Gallery · 14 photos

    Watch · Reviews & Tours

    Zürich: The Monocle Quality of Life Conference

    Review · Monocle Films · 8y ago

    Zürich: The Monocle Quality of Life Conference

    Review · Monocle Films · 7y ago

    Welcome to the world of Monocle

    Review · Monocle Films · 1y ago

    About Monocle

    Review · Monocle Films · 9y ago

    Switzerland: The Monocle Handbook

    Review · Monocle Films · 10mo ago

    The 2021 Monocle Christmas Market, London

    Review · Monocle Films · 4y ago

    Related Concepts

    All hotels, restaurants and bars in Zurich