HOSPITALITY BRANDBOOK
    The Battery, San Francisco

    The Battery

    San Francisco · United States

    Private Members Clubs in San Francisco

    Photo: Official website · thebatterysf.com

    A San Francisco private club and boutique hotel where historic brick architecture, contemporary art and social programming connect the city's business and cultural communities.

    The Story

    Origin

    Michael and Xochi Birch opened The Battery in 2013, establishing a contemporary private club in San Francisco's Jackson Square district.

    Philosophy

    The club aims to encourage encounters across different professional and cultural communities rather than function solely as a business venue.

    Why Important

    The Battery is a notable West Coast expression of the modern members club, shaped by San Francisco's entrepreneurial and cultural networks.

    Differentiation

    Its combination of hotel rooms, art and community programming gives a local institution an outward-facing character.

    Food Philosophy

    Restaurants and bars provide recurring points of contact within the broader membership experience.

    Guest Experience

    Members have access to dining, bars and events, while boutique accommodation gives the property an additional hospitality dimension.

    Design Philosophy

    Ken Fulk paired the building's historic fabric with eclectic furnishings and contemporary art.

    Design & Architecture

    Lighting

    Decorative lighting creates distinct moods across bars and lounges.

    Furniture

    A collected mix of lounge seating and dining furniture.

    Materials

    Exposed brick, timber and textured upholstery.

    Architecture

    Adaptive reuse of a historic brick building in Jackson Square.

    Design Language

    Eclectic, art-filled interiors within historic industrial architecture.

    Interior Design

    Ken Fulk's interiors balance period character with contemporary social spaces.

    Gallery · 1 photos

    Watch · Reviews & Tours

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    The Battery SF - Sparked Event 2019

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