HOSPITALITY BRANDBOOK
    The Dead Rabbit, New York

    The Dead Rabbit

    New York · United States

    Cocktail Bars in New York · Irish-American pub food

    Photo: Official website · thedeadrabbit.com

    A New York Irish pub and cocktail destination that brings together Guinness, Irish whiskey, substantial food and ambitious mixed drinks under one historic roof.

    The Story

    Origin

    Belfast bartenders Sean Muldoon and Jack McGarry opened The Dead Rabbit in Lower Manhattan in 2013.

    Philosophy

    Contemporary Irish hospitality can encompass both the everyday pleasures of a pub and the precision of a destination cocktail bar.

    Why Important

    The Dead Rabbit helped reposition Irish pub culture within the international conversation about ambitious drinks and contemporary hospitality.

    Differentiation

    The Irish pub is treated as a living hospitality format rather than a decorative theme.

    Food Philosophy

    Irish-American comfort food makes the venue useful for meals as well as drinks.

    Guest Experience

    Guests can choose between the social energy of the taproom and a more cocktail-led visit upstairs.

    Design Philosophy

    Distinct rooms allow pub informality and a more focused cocktail experience to coexist.

    Design & Architecture

    Lighting

    Warm pub lighting with more subdued illumination upstairs.

    Furniture

    Pub tables, bar stools and intimate cocktail seating.

    Materials

    Wood, tile and framed printed material.

    Architecture

    A multilevel venue in a historic Water Street building.

    Design Language

    Layered Irish-American pub character.

    Interior Design

    A richly decorated taproom contrasts with more intimate upstairs cocktail spaces.

    Graphic Identity

    Illustration and storytelling play a prominent role in the brand's menus and publications.

    Gallery · 6 photos

    Watch · Reviews & Tours

    We had drinks at Dead Rabbit to find out why it's considered one of the world's best bars

    Review · Business Insider · 10y ago

    How "The Dead Rabbit" offers a taste of Ireland in the heart of New York City

    Review · CBS Mornings · 2y ago

    The Dead Rabbit NYC Honest Review & User Experience | Best Irish Pub in NYC?

    Review · How Review · 1y ago

    The Dead Rabbit: How an Irish Bar Rewrote NYC Cocktail Culture | The Buildout

    Review · VinePair · 10mo ago

    The Dead Rabbit NYC

    Review · Dirty Water Media · 4y ago

    Making A Cocktail Menu! - The Dead Rabbit New York

    Review · The Dead Rabbit · 1y ago

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