The global reference for hospitality.
Robin Birley's Mayfair club pairs richly decorated dining rooms with Loulou's, its downstairs nightclub. A discreet exterior conceals a deliberately theatrical setting for dinners, drinks and late-night social life.
The Story
Origin
Opened by Robin Birley in 2012, the club extended his family's association with London's private-club culture into a new Mayfair address.
Philosophy
Privacy and a carefully managed social environment take precedence over public visibility.
Why Important
It is a prominent example of the revival of highly exclusive, owner-led London clubs in the 2010s.
Differentiation
The combination of country-house richness and a destination nightclub gives the club two complementary social identities.
Food Philosophy
Dining is a principal reason to visit, integrated with bars and nightlife rather than presented as a standalone restaurant proposition.
Guest Experience
Members and their guests can move from dinner and conversation to the more animated atmosphere of Loulou's.
Design Philosophy
Decorative abundance creates the impression of a private house assembled through personal taste.
Design & Architecture
Lighting
Warm, intimate lighting connects the dining-room and nightlife environments.
Furniture
Residential seating and upholstered dining furniture reinforce the private-house character.
Architecture
A Mayfair townhouse setting.
Design Language
Eclectic English country house with flamboyant decorative accents.
Interior Design
Rifat Ozbek's interiors layer patterned fabrics, colour, artwork and decorative objects.
Gallery · 1 photos
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