The global reference for hospitality.
67 Pall Mall built an international members-club proposition around wine rather than profession or pedigree. Its London flagship combines an extensive cellar, sommelier expertise and dining in a former banking hall.
The Story
Origin
Founded by Grant Ashton, the first club opened in London in 2015 in a former bank building designed by Sir Edwin Lutyens.
Philosophy
Wine enthusiasm becomes a shared social language, supported by expertise and opportunities to learn.
Why Important
The brand established a scalable model for private clubs built around connoisseurship and education.
Differentiation
Its specialist focus is supported by a particularly extensive by-the-glass programme.
Food Philosophy
The kitchen supports a wine-led experience, while the breadth of wines available by the glass encourages comparison and discovery.
Guest Experience
Members visit for meals, tastings, masterclasses and access to a substantial wine collection guided by sommeliers.
Design Philosophy
The flagship preserves the dignity of its banking-hall setting while adapting it for relaxed dining and tasting.
Design & Architecture
Architecture
The London flagship occupies a former bank designed by Sir Edwin Lutyens.
Design Language
Understated club luxury within monumental banking architecture.
Interior Design
The former banking hall serves as the main setting for dining and wine service.
Gallery · 10 photos
Watch · Reviews & Tours
The Most Exclusive Wine Club? 67 Pall Mall
Review · Wine Folly · 6y ago
Wine by design and 67 Pall Mall
Review · Paul van Maaren (Wine by Design) · 10y ago
Accessing your cellar at 67 Pall Mall London
Review · 67 Pall Mall · 3y ago
Tasting With Subscriber at 67 Pall Mall, London, England
Review · Trophy Wine Hunter · 1y ago
67 Pall Mall London Summer Party
Review · 67 Pall Mall · 4y ago
The Wine Club Experience at 67 Pall Mall London
Review · Bree Stock | Master of Wine · 1y ago
