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Hiroyasu Kayama’s intimate Shinjuku bar approaches cocktails through herbs, roots, spices and house-made preparations. Its field-to-glass perspective has made it an influential alternative to both classic cocktail formalism and technology-led mixology.
Hiroyasu Kayama opened Bar BenFiddich in Shinjuku in 2013. His exploration of botanical ingredients developed into a practice connecting the bar with cultivation and gathering in rural Saitama.
Cocktails are built from an understanding of raw ingredients, including the plants behind familiar spirits and liqueurs. Cultivation, extraction and preparation are integral to the bar’s identity.
BenFiddich is an important reference for ingredient-led cocktail hospitality. It demonstrates how a small urban bar can establish a distinctive international identity through the founder’s knowledge of plants and production.
Kayama’s agricultural involvement gives the botanical approach unusual depth. Plants are not simply garnishes or flavor accents, but the starting point for developing drinks.
Conversation guides the choice of drink, while grinding, mixing and botanical preparation unfold at close range. The experience is intimate and exploratory rather than driven by a conventional printed menu.
The small, wood-rich room evokes a working apothecary. Ingredients and tools make the process visible without requiring a highly staged interior.
Low, warm lighting reinforces the enclosed atmosphere.
Close counter seating brings guests into direct view of the preparation process.
Wood, glass and dried botanicals.
An upper-floor bar within a Shinjuku commercial building.
Rustic apothecary with an intimate, workshop-like character.
A timber counter, bottles and botanical ingredients create a dense, tactile setting focused on hands-on preparation.
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