HOSPITALITY BRANDBOOK
    Long Bar, Singapore

    Long Bar

    Singapore · Singapore

    Hotel Bars in Singapore · Bar snacks

    Photo: Official website · raffles.com

    Raffles Singapore's historic bar and the birthplace of the Singapore Sling. Its enduring importance rests on a rare combination of hotel heritage, a globally recognised cocktail and distinctive, informal rituals.

    The Story

    Origin

    Long Bar is closely associated with Raffles bartender Ngiam Tong Boon, credited by the hotel with creating the Singapore Sling in 1915. Its history belongs to the wider evolution of Raffles rather than a straightforward, continuously unchanged bar interior.

    Philosophy

    Preserve a recognisable social ritual within a luxury heritage hotel, making the bar approachable without losing its sense of occasion.

    Why Important

    Long Bar is a foundational reference for Singapore's international drinking identity. It illustrates how a signature cocktail can become an enduring cultural asset for both a hotel and a destination.

    Differentiation

    Few hotel bars are so closely identified with a cocktail that also carries the name of their city. The signature drink and the peanut-shell custom give Long Bar a memorable, easily understood identity.

    Food Philosophy

    Snacks play a supporting role. Peanuts, and the custom of dropping their shells on the floor, are more central to the bar's identity than an elaborate culinary offering.

    Guest Experience

    Visitors typically come for a Singapore Sling and the opportunity to participate in a well-known piece of Singapore hospitality history. The peanut-shell ritual introduces deliberate informality into the Raffles setting.

    Design Philosophy

    Evoke the tropical plantation settings of the Malay Peninsula through dark timber, cane seating and slowly moving overhead fans.

    Design & Architecture

    Lighting

    Warm lighting reinforces the room's nostalgic character.

    Furniture

    Cane chairs, bar stools and compact drinking tables.

    Materials

    Dark timber, cane and patterned flooring.

    Architecture

    Located within the historic Raffles Singapore complex.

    Design Language

    Tropical heritage styling with plantation-era references.

    Interior Design

    A substantial timber bar, cane seating and overhead fans establish a relaxed counterpoint to the hotel's more formal spaces.

    Gallery · 14 photos

    Rooms & Suites

    Long Bar, Singapore

    Presidential Suites

    Palatial suites with antiques, teakwood floors and fascinating memorabilia.

    Long Bar, Singapore

    Grand Hotel Suites

    Long Bar, Singapore

    Promenade Suites

    Residence Suites

    Personality Suites

    Palm Court Suites

    Courtyard Suites

    State Room Suites

    Watch · Reviews & Tours

    I visit Raffles Long Bar in Singapore and PAID a CRAZY amount for a premixed cocktail!!!!

    Review · City Tour Guy · 9mo ago

    Long Bar - Raffles Hotel Singapore #longbar #raffles #raffleshotel #singapore

    Review · Jetstream · 1y ago

    World Famous Singapore Sling at Raffles Hotel Singapore Long Bar 🍹 Is It Worth the Money ?

    Review · Perko Travels · 2y ago

    The Long Bar, Raffles Hotel, Singapore

    Review · CaliMan · 10y ago

    Trip Best 2025 Asia 100 Bar - Singapore Long Bar

    Review · Trip.com Group · 8mo ago

    SINGAPORE TRAVEL DAY ✈️ First Impressions, Marina Bay Sands & Raffles Long Bar 🇸🇬

    Review · Journeys With Sam · 6mo ago

    Related Concepts

    All hotels, restaurants and bars in Singapore