HOSPITALITY BRANDBOOK
    Shellona Saint-Tropez, Saint-Tropez

    Shellona Saint-Tropez

    Saint-Tropez · France

    Luxury Beach Clubs in Saint-Tropez

    Photo: Official website · shellona.com

    Shellona opened on Pampelonne beach in 2017, extending its Saint-Barthélemy beach concept with Mediterranean sharing plates from Executive Chef Yiannis Kioroglou and an Ibiza and Mykonos-inspired music programme.

    The Story

    Origin

    A Pampelonne beach outpost of the Shellona brand, which first opened in Saint-Barthélemy.

    Philosophy

    Sharing is caring, a sharing-plate dining concept built around community tables under a pergola.

    Why Important

    Extends an established Saint-Barthélemy beach concept to Saint-Tropez's Pampelonne beach.

    Differentiation

    A Greek-led menu drawing on Amalfi and Cycladic influences within a bohemian natural setting.

    Guest Experience

    Seasonal lunch service beneath a large pergola with live bands and DJs through the season.

    Design Philosophy

    A bohemian, natural environment blended with Tropezian style.

    Design & Architecture

    Furniture

    Communal sharing tables and beach loungers.

    Materials

    Natural textiles and timber under a shaded pergola.

    Architecture

    A pergola-covered beach restaurant structure on Pampelonne.

    Design Language

    Bohemian beach-club design echoing the brand's Saint-Barthélemy original.

    Gallery · 12 photos

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