HOSPITALITY BRANDBOOK
    Annabel's, London

    Annabel's

    London · United Kingdom

    Members Clubs in London

    Photo: Official website · annabels.co.uk

    A celebrated private club reinvented as an elaborate, multi-room hospitality world on Berkeley Square. Martin Brudnizki's maximalist interiors make dining, drinking and socialising part of a continuous theatrical setting.

    The Story

    Origin

    Founded by Mark Birley in 1963 at 44 Berkeley Square. A new incarnation opened nearby at 46 Berkeley Square in 2018 under Richard Caring's ownership.

    Philosophy

    Membership offers access to a complete social world rather than a single dining room or nightclub.

    Why Important

    A major reference for maximalist hospitality design and the reinvention of a historic members' club.

    Differentiation

    The breadth of its facilities is matched by an unusually elaborate and recognisable decorative identity.

    Food Philosophy

    Multiple dining settings support different occasions within the same club.

    Guest Experience

    Members move between restaurants, bars, garden spaces and late-night entertainment. Access is membership-led rather than ordinary public admission.

    Design Philosophy

    Botanical imagery, animals, antiques and saturated colour create distinct rooms within an enveloping fantasy.

    Design & Architecture

    Lighting

    Ornamental chandeliers and intimate table lighting reinforce the club atmosphere.

    Furniture

    Antique and bespoke pieces are mixed rather than standardised.

    Materials

    Marble, silk, velvet, gilded details and decorative plasterwork.

    Architecture

    A Grade I-listed Georgian townhouse on Berkeley Square.

    Design Language

    Botanical maximalism and theatrical eclecticism.

    Interior Design

    Room-by-room fantasy environments combine antiques, bespoke decoration and richly patterned surfaces.

    Gallery · 4 photos

    Watch · Reviews & Tours

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    Review · Lifestyle Awards® · 8y ago

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    Review · Let's Get Out · 5y ago

    Private members bar | Annabel's | London Scene | Nightclub | London in the 80s | 1980

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