The global reference for hospitality.

Mr & Mrs Smith

London · United Kingdom

Luxury Travel Platforms in London

Photo: Official website · mrandmrssmith.com

A London-founded hotel-discovery and booking brand that applies an editorial lens to boutique and luxury stays, emphasizing atmosphere, individuality and the details of a trip.

The Story

Origin

Founded in 2003 by Tamara and James Lohan, beginning with boutique-hotel guidebooks before developing into an online booking business. Hyatt acquired the company in 2023.

Philosophy

Help travelers choose hotels for their character and suitability, not simply their facilities or star classification.

Why Important

An influential example of turning hospitality curation and travel publishing into a bookable luxury platform.

Differentiation

Its guidebook heritage gives hotel selection and presentation a distinct editorial identity within online travel.

Guest Experience

Combines curated hotel profiles with booking assistance and property-specific benefits where offered.

Design Philosophy

Uses photography and editorial storytelling to communicate a property's atmosphere.

Design & Architecture

Design Language

Editorial, photography-led digital presentation.

Co-founder

Tamara Lohan

Co-founder

James Lohan

Gallery · 2 photos

Watch · Reviews & Tours

Boutique Hotels Compared: SLH vs Mr & Mrs Smith (Using Points & Perks)

Review · UpgradedPoints · 1y ago