HOSPITALITY BRANDBOOK
    Secret Escapes, London

    Secret Escapes

    London · United Kingdom

    Luxury Travel Platforms in London

    Collector's monograph

    Photo: Official website · secretescapes.com

    A London-based travel platform built around member-oriented hotel and holiday offers, bringing an editorial, promotion-led approach to upscale travel booking.

    The Story

    Origin

    Launched in the United Kingdom in 2011 by Alex Saint and Tom Valentine.

    Philosophy

    Stimulate travel demand through curated offers that combine appealing properties with a clear value proposition.

    Why Important

    A useful case study in member-based travel commerce and promotion-led distribution for upscale hotels.

    Differentiation

    Centers the shopping experience on curated offers rather than an exhaustive directory of accommodation.

    Guest Experience

    Members browse hotel stays and holidays with specified inclusions, prices and booking conditions.

    Design Philosophy

    Present offers as travel inspiration, using destination imagery and concise explanations of what each booking includes.

    Design & Architecture

    Design Language

    Image-led offer pages with prominent pricing and package inclusions.

    Gallery · 4 photos

    Watch · Reviews & Tours

    The Design Collection with Lexus & Secret Escapes

    Review · Secret Escapes · 7y ago

    VOYAGE PRIVE MY REVIEW - But now even more amazing deals at Secret Escapes!

    Review · TravelPlannerOnline · 15y ago

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