HOSPITALITY BRANDBOOK
    Soho House, London

    Soho House

    London · United Kingdom

    Private Members Clubs in London

    Photo: Official website · sohohouse.com

    Founded above a London restaurant, Soho House turned the creative-industry members club into an international hospitality model. Houses combine social spaces, dining and cultural programming, with bedrooms and wellness facilities at selected locations.

    The Story

    Origin

    Nick Jones opened the first House at 40 Greek Street in 1995, above his restaurant Cafe Boheme. Its membership proposition focused on people working in creative fields.

    Philosophy

    Membership is organised around shared creative interests and informal sociability rather than the professional hierarchies of traditional gentlemen's clubs.

    Why Important

    Soho House is a central reference for the contemporary crossover between private clubs, boutique hotels and lifestyle hospitality.

    Differentiation

    Its defining achievement is the extension of a neighbourhood creative club into an international membership network.

    Food Philosophy

    Restaurants and bars anchor everyday use, making meals a regular point of contact between members.

    Guest Experience

    The London headquarters anchors a network in which access depends on membership type. Individual Houses offer different combinations of dining, events, accommodation and recreation.

    Design Philosophy

    Domestic comfort, layered furnishings and references to each building's setting give the Houses a recognisable family resemblance without requiring identical interiors.

    Design & Architecture

    Lighting

    Domestic-scale lighting supports the residential atmosphere.

    Furniture

    A mixture of vintage references and contemporary pieces prioritises comfort.

    Architecture

    The original House occupies a Georgian building in Soho.

    Design Language

    Layered, residential and deliberately informal.

    Interior Design

    Art, upholstered seating and rooms with distinct moods encourage members to settle in rather than move through.

    Gallery · 1 photos

    Watch · Reviews & Tours

    Soho House Membership Review 2025 | Pros and Cons – Honest & Unbiased

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