HOSPITALITY BRANDBOOK
    Spago Beverly Hills, Los Angeles

    Spago Beverly Hills

    Los Angeles · USA

    Fine Dining in Los Angeles · Californian with European influences

    Photo: Official website · wolfgangpuck.com

    Wolfgang Puck's flagship helped define California cuisine and the modern celebrity restaurant. Its Beverly Hills incarnation combines seasonal cooking, polished service and a social dining room whose cultural importance extends well beyond Hollywood name recognition.

    The Story

    Origin

    The original Spago opened on the Sunset Strip in 1982. Its Beverly Hills flagship opened in 1997, carrying the restaurant's California cooking and Hollywood social identity into a larger, more polished setting.

    Philosophy

    Serious cooking and restaurant theatre can coexist with informality, pleasure and a recognisably Californian sense of occasion.

    Why Important

    Spago is foundational to the history of California cuisine and the chef-led restaurant brand. Its influence reaches from open-kitchen dining to the international expansion of American chef businesses.

    Differentiation

    Few restaurants have combined culinary influence, celebrity culture and enduring commercial relevance as effectively.

    Food Philosophy

    Seasonal California produce is interpreted through European technique and international influences. The restaurant's history helped make luxury ingredients and casual formats compatible.

    Guest Experience

    A socially animated dining room and highly practised service accommodate both celebratory meals and destination dining.

    Design Philosophy

    The Beverly Hills restaurant balances an urbane dining room with an open-air courtyard, connecting formal hospitality to Southern California indoor-outdoor living.

    Design & Architecture

    Architecture

    The Beverly Hills location is organised around interior dining spaces and an open-air courtyard.

    Design Language

    Contemporary Californian elegance

    Interior Design

    Waldo Fernandez's 2012 redesign introduced a more restrained contemporary setting for the flagship.

    Gallery · 14 photos

    Watch · Reviews & Tours

    L.A.Sates Features Spago Beverly Hills - A dineLA Restaurant Week Experience

    Review · LASates · 16y ago

    Wolfgang Puck and Montague Legend Range at Spago Beverly Hills, CA

    Review · ww montague · 12y ago

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